{"product_id":"atomberg-erica-signature-1230mm-bldc-ceiling-fan-with-regulator-blaze-brown-fg1208","title":"atomberg Erica Signature 1230mm BLDC Ceiling Fan with Regulator | BEE 5-Star | Advance Air+ Technology | 237 CMM Air Delivery | Low Noise | 3 Year Warranty (Blaze Brown)","description":"\u003cp\u003e\u003cstrong\u003eProduct Overview\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e atomberg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Erica Signature\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Blaze Brown\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 1230mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControl:\u003c\/strong\u003e Step regulator\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotor:\u003c\/strong\u003e BLDC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower:\u003c\/strong\u003e 35 Watts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAir Delivery:\u003c\/strong\u003e 237 CMM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 3 years (2 years + 1 year additional on registration, as per atomberg)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDESIGNER FAN: A designer ceiling fan that pairs elegant looks with strong performance.\u003c\/li\u003e\n\u003cli\u003eADVANCE AIR+ TECHNOLOGY: Powered by Advance Air+ Technology, a motor and blade combination engineered to deliver an air delivery of 237 CMM for a stronger breeze that reaches every corner of the room.\u003c\/li\u003e\n\u003cli\u003eCOMPATIBLE WITH STEP REGULATOR: Designed for smooth operation with a step regulator, ideal if you prefer manual control or smooth integration with home automation systems.\u003c\/li\u003e\n\u003cli\u003eLOW NOISE: Noise level of less than 56 dB, much quieter than most regular fans, which operate at 65 dB or more.\u003c\/li\u003e\n\u003cli\u003eENERGY EFFICIENT BLDC MOTOR: The BLDC (Brushless Direct Current) motor runs at just 35W at top speed, consuming far less power than ordinary induction-motor fans.\u003c\/li\u003e\n\u003cli\u003eBEE 5 STAR RATED: BEE 5 star rated for energy efficiency, helping you save on electricity bills.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eProduct Information\u003c\/strong\u003e\u003c\/p\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eatomberg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlaze Brown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSweep 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