Precision Mini LED Display

Built with a Mini LED 4K panel, this SONY BRAVIA 5 K-98XR55A 98-inch UHD Smart TV uses blue and green backlighting to achieve deeper contrast and richer colour saturation. Thus, it delivers exceptional brightness control and precise illumination, resulting in vibrant, high-contrast visuals across the screen.

Intelligent Picture Processing

Powered by the Cognitive Processor XR, this 4K Ultra HD TV mimics the way the human brain processes visuals, focusing on key areas of the picture for lifelike realism. Hence, it enhances clarity, contrast, and colours in real time, offering a more immersive and natural viewing experience.

Enhanced HDR Performance

Supporting HDR10, HLG, and Dolby Vision formats, this 98-inch TV is equipped with XR HDR Remaster and fine-tuned tone mapping. So, every frame appears true to life, with refined details in highlights and shadows, which is perfect for films, sports, and nature content.

Optimised for Gaming

With HDMI 2.1 support, 4K at 120Hz refresh rate, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), this 4K Ultra HD TV is built for serious gaming. Therefore, it provides smooth, tear-free gameplay and quicker response times for console and PC gamers alike.

Immersive Audio Experience

Featuring Dolby Atmos, Dolby Audio, and Acoustic Multi-Audio with frame vibration speaker technology, the sound through this SONY BRAVIA 5 TV seems to move with the visuals. Thus, it creates a multidirectional, cinema-like soundstage that pulls you deeper into the content.

Smart and Connected Entertainment

Running on the Google TV platform, this smart TV gives you seamless access to popular apps like Netflix, Prime Video, YouTube, and Disney+ Hotstar. With built-in Google Assistant and Chromecast, voice control and content casting are effortless.

Exclusive Streaming with BRAVIA CORE

Pre-loaded with BRAVIA CORE, SONY’s proprietary streaming service, this 4K Ultra HD TV lets you redeem movie credits for blockbuster titles and stream in near Blu-ray quality. So, you can enjoy premium content at a stunning resolution.